OnlineAdviser service was established in 1997 by Freedom Benefits Association to help answer individual employee's questions about employee benefits. Since then the service was expanded to serve a wider range of individual online insurance shoppers. OnlineAdviser has supported more than 50,000 user requests on about 40 Web sites that handle online financial transactions.
OnlineAdviser is the project of Tony Novak, an accountant based in Philadelphia. Novak is the founder of Freedom Benefits and was the developer of MedSave, one of the nation's first online health insurance exchanges and recognized as an authority in Health Savings Accounts and consumer-driven benefit plans. A parallel service called OnlineNavigator provides service to the insurance exchange. Novak is health insurance agent in all 50 states and DC, consumer finance advocate, speaker and writer for more than 24 years.
Novak is the primary adviser although others are used during periods of peak demand. The other advisers are typically volunteers employed in the financial service industry or a health care profession; their contributions are anonymous.
